Using the Internet to develop an effective online account for your company is an effective, low-cost promotional tool that you can use to become more successful online.

Office view and screen sales funnel

Only recently has social marketing become a crucial component to the advertising and marketing world. Unlike the traditional marketing tools of yesterday, where a company simply presents their messages, or pushes their products on consumers, social marketing is used to engage potential customers through two-way communication.

Any company that is new to the social media marketing world needs to understand the very basic principles of online promotions and advertising before ever developing a successful campaign using Twitter, Facebook, and blogging sites.

Becoming Engaged with Followers

Using any type of online medium is much different than traditional advertising, such as print ads. Before, television commercials, radio announcements, and even newspapers and magazine simply presented pertinent information about what the company was selling. However, social media marketing is more than just self-promotion.

It requires the necessary time to answer questions directly from potential and existing customers, and leave intriguing links and comments on their blogs, and allow them to leave them on your company’s sites.

Social media marketing tools offers your company the unique opportunity to gain insight on all potential and existing customers in a one-on-one basis by creating an effective dialogue with each one of them.

Lady laptop26 funnel smartmockups

Offering Value

The individuals that are likely following your company on Facebook and Twitter or have become a fan of your blogging site are there because you are offering a lot of value. Instead of simply promoting your company, you are providing valuable content and rewarding each one of your potential customers for their loyalty in following you across your social platforms. You do this in a variety of ways but most likely because you are offering specials and discount coupons that your online visitors are finding to be very useful.

Uploading Useful Content

Content is a crucial component to a successful social media marketing campaign.

Lady laptop27 funnel smartmockups

This includes writing articles, blogs, white papers, and updating the content to all of your social media sites. In addition, you are likely posting quality links that help all of your online visitors locate all a social media sites using search engines. This is accomplished because you use effective search engine optimization strategies that help Google, Bing, and other search engines find your site easily online.

The Benefits of the Negative

You recognize that promoting your business is all about finding out what is working or not. It is important to recognize that social marketing is free and accessible to everyone, around the world. At some point your company will likely have to deal with specific complaints about the products and services you provide, which are often mixed in with the praises of how well the products work.

Office view and screen

Avoid becoming angry, and consider the negative comments as a constructive tool to make your site better. Become engaged with the reader that is leaving a negative comment or feedback, and have an open exchange across your social platforms. This will inform the world that you take your job and services seriously, and are concerned when someone is not happy with the product.

To your success.

Comments
  1. awazieikechi says:

    Hi Amaka

    I do like the way you discuss about Social media being a tool that can help companies stand out with their audience. Thanks for sharing. Take Care

    Like

    • Dream Team One Marketing says:

      Thank you. Social Media is a big deal for me and so many people I know and my clients. I do feel obligated to share my experience and how it would benefit any willing participant. Facebook along is over 1.6 billion monthly activities. That is huge for all marketers. The key thing that I see come up all the time is how can I tap into this growth and that where I come. To help them create campaign and setup their custom audience. After all that is where the huge market is.

      Like

  2. Hi Amaka, Great post, Yes social media is big deal it works in better way if we utilize it in proper way. Thanks for sharing

    Like

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