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Do you use social media to promote your brand? You should think about launching a social media marketing campaign to make your brand more accessible. If you need help with this new campaign, you should review the following article.

Learn more about your audience and their relation to social media. Some target groups are not likely to use social media at all while other audiences check social networks several times a day. You should launch a social media marketing campaign if you find that a significant portion of your customers use social media regularly.

Choose which social networks you will use for your campaign.

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Facebook and other popular networks are a good choice if you have a very diverse audience. There are many other social networks that might be popular in the niche you are targeting. Use surveys to learn more about your customers’ habits and find which social networks they use.

Let your audience know about your new campaign by placing links to your social media profiles on your website. You can easily integrate social media in your other campaigns by sharing links to your profile or adding some sharing buttons to your updates so readers can share this content on a social network. Your social media marketing campaign will be successful if all your customers are aware of it.

Your customers should see this campaign as valuable. You can build value for your social media marketing campaign by offering discounts to your subscribers. Share a weekly update that contains a coupon code or some exclusive information about a new product or a promotional offer. You could also give a small immediate discount to the customers who subscribe to your social media updates while ordering one of your products.

Share quality content with your audience.

Your subscribers will stay interested in your campaign and will share your content with their friends if you post interesting and entertaining updates. Try sharing some pictures and videos to grab the attention of your subscribers. Share three or four weekly updates at times when your subscribers are likely to be online. Count how many subscribers react to your updates so you can create more content similar to the updates that generate a reaction from your audience.

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Use social media to interact with your audience. You can learn a lot about your audience and put a human face on your brand thanks to social networks. You could for instance share some questions, polls or ask your subscribers to share an anecdote with you. Organize some contests and giveaways on social networks, for instance by asking your audience to tag you in a picture. You can also use social networks for customer service purposes by letting customers know they can send you questions and comments on this platform.

These different methods will help you develop a successful social media marketing campaign. You should apply these tips to launch your campaign and keep looking for ways to improve your strategies.

To your Success!

Comments
  1. Beth Hewitt says:

    Hi Amaka,

    Some great tips on how to maximise your results. I think it’s always really important to measure and analyse any of the marketing you do just so that you can test and tweak and see where you are getting the most impact.

    Looking forward to reading more of your content.

    Thanks,

    Beth

    Like

    • Dream Team One Marketing says:

      Thank you Beth for sharing your thought on the topic. Much appreciated. I am glad you found some points and you are right about measuring ones result to help evaluate and follow the best strategy.

      Like

  2. Hi Amaka,
    I am becoming disillusioned with Facebook. However, it’s laid out well if you want to build a community. I like Instagram, and twitter, and I think I’m going to try out “8” so we’ll see. Always great to visit you my friend 🙂

    Like

    • Dream Team One Marketing says:

      Thank you Lesly. I understand. You are not alone I have to say. All the same it is a good platform to be for all marketers.

      Like

  3. Hi Amaka,

    Marketing on social media is a wonderful experience. As long as we are promoting our product/services in an ethical way and not spamming, we can go far on this platform.

    -Donna

    Like

    • Dream Team One Marketing says:

      Yes it is Donna. Thank you for sharing your thought on the topic. The constant change is what some people have difficulties with. Change is always good if you ask me. But then again that is just me.

      Like

  4. Hi Amaka,

    Interesting article
    .

    Thanks for sharing.

    Like

  5. It takes dedication, consistency and research to develop your brand on social media. I agree that finding the right platform or platforms to reach your audience is vital, or you’ll spread yourself too thin and not succeed on any of them.

    Like

    • Dream Team One Marketing says:

      Thank you Sue. Yes it does. I have been to a few workshops on talks about branding. Sometimes I wonder if they know or understand what it takes to build a brand.

      Like

  6. Hi Amaka Adindu, Yes face book has lakhs of visitors and promoting on FB is good one. I always share posts on face book and it has good benefit. There are so many different social networks which make our site to get good position on Google.

    Like

  7. Hello Amaka, You sure make it sound easy my friend! Great Share

    Thanks,
    Chery :))

    Like

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