Facebook is by far the most popular social media site out there.

A movie has even been made about the founder. That is why it is a perfect place for you to market your business and interact with your customers. However, it can be a challenge to interest people when your page first goes live. That’s why you need to read this article: if you want to be ready to take advantage of the opportunities that Facebook offers, you need to have the right information. Keep reading to get more people to go to your page, and ultimately your site.

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Show people your personality. You should not forget that you are a professional, but don’t go the extreme route and forget that you have a personality.

It’s your personality that is going to set you apart from everyone else, so make sure you capitalize on what makes you fantastic. Post cute stories once in a great while, and use some non-offensive humor every now and then.

Post a lot of pictures. Pictures are quickly becoming the most popular thing that is shared. If you can come up with great pictures that have relevant captions that you create, give them a try. You’ll find that pictures have a much higher share rate than regular text, and that people tend to like pictures a lot more too. Think of keeping your site address in the pictures if at all possible. That way, people will be able to head off to your site and hopefully make a purchase.

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Remember that people can share your information. Every time one of your fans shares something with their networks, you get a lot of free publicity.

If that doesn’t remind you to be relevant and interesting, I don’t know what does. The possibility of hundreds of new customers in just a few minutes is something that simply shouldn’t be passed up by people who want to make a few dollars of profits.

Share discounts and coupons in order to make your fans know that you are happy they are there. In fact, you should always be pointing out how happy you are that your fans follow you. The best way to do this is to provide them with excellent information and relevant content that enriches their lives.

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Engage with your customers. If they ask you questions, reply. Ask them questions and get to know them.

If you can do that, you are going to be way ahead of the game. It’s very important to know about your audience, and when you can do it in a low key way like Facebook, all the better.

Make sure that you don’t respond to negative words. If you ever come across a “hater”, just ignore them.

Facebook is a great way to build relationships with your customers, if you do it right. That’s why you need to use these tips and give them a try. You might be able to get the business you’ve been waiting for.

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Comments
  1. Joy Healey says:

    I’m pleased to hear you say that Facebook is the most popular social networking site. There seem to be so many other sites springing up every five minutes and it’s hard to know what to focus on. Fortunately I have put most of my time into Facebook, so hope it will pay off.

    Thanks for the tips.

    Joy – Blogging After Dark

    Like

  2. Matt says:

    Facebook is still the most powerful social media tool out there! It is the leader in content and ways for businesses to present themselves!

    Thanks for the value!

    Like

  3. Sonal Talwar says:

    Hi Amaka
    Facebook is by far the best social media tool. One of the best to promote your business

    Thanks for sharing!

    Like

  4. Facebook is a powerful way to market. I’ve been either boosting posts or doing advertising there for about two years successfully. Plus a great way to engage with others.
    -Donna

    Liked by 1 person

  5. Facebook can be used as a powerful tool for small businesses . It is great to connect with other people who may be future customers. Advertising in Facebook can help small businesses very much .Thank you great post
    Erika

    Like

  6. Ruth Bowers says:

    Facebook is a powerful way to market and to get clients. In fact, most of my non-local clients come from introductions to people on Facebook, and I’m not very active on there. I could probably do a lot better if I had an actual strategy. 🙂

    Like

    • Dream Team One Marketing says:

      Hi! Thank you for visiting. Good to hear you are one of the few that getting a lot of benefit from Facebook. Have a great week

      Like

  7. Deborah A. Ten Brink says:

    Hello, Amaka!

    I really enjoyed the part about expressing your personality! Social media and online marketing really is a skill that can be learned. There’s a fine line between sharing on Facebook and sharing your personality and sharing too much, getting too personal, or even being rude!

    I think there are quite a few people that don’t quite understand how they are perceived online. It’s not like I really know either, but I think carefully before engaging online. I don’t just react to things, I have figured out a way that I am comfortable with to be authentic but not rude or hurtful.

    You brought up another point: engaging. I see quite a few Facebook Pages that seem to be abandoned! They may post, but not regularly. They may get comments, but never come back to respond to the comments.

    I guess like you say, stay professional, be courteous and respectful. I always try to be mindful of these things online.

    Deborah

    Like

  8. kleebanks says:

    Thanks for these tips and ideas. I have Facebook pages, but I know I don’t maximize them the way I could/should.

    Like

    • Dream Team One Marketing says:

      Thank you for visiting my blog. Facebook Fan page is huge. It is truly a business hub. Under used by many. You are not the only one. Most people do not maximize the use of Facebook Fan page.

      Like

  9. Facebook has been good to me. I make genuine connections on my personal page, fan page and in several groups.

    Like

    • Dream Team One Marketing says:

      That is good to know. Facebook is great, if used properly. I am glad to hear that your getting great results.

      Like

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