Here is what happens with most businesses, they hear about how social media is a great place to find customers so they create a twitter and Facebook account.

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They tweet a few, “hey we have X for sell, come get it” type of posts. After months of doing this they lament on how social media marketing doesn’t work and how it is a waste of time.

If this is how you use social media, don’t feel bad, most business mistakenly use social media in this way. They have people who don’t understand social media running their accounts and those people can’t really be blamed either. Marketing is a skill that has to be developed.

If that is the wrong way to do social media marketing, then what is the right way to do it? Thank you for asking! To understand the right way to do social media marketing, you have to change your reason for doing social media marketing.

The average business owner is only doing social media marketing because they were told that they should do it and they heard about people finding new customers from social media. Those are all good reasons to use social media but if that is all you understand about social media, then you will fail to attract new customers.

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So, I mentioned that you have to change how you think about social media and now I will tell you why. Social media marketing should not initially be used to try and make money.

 

Everyone likes to buys but no one likes to be sold to. People get on social media to have a good time and to joke around.

Today’s consumer knows how to locate your business or one like it, what they need are reason to do business with you. They also want to know more about your business on a somewhat persona level. Social media marketing should be used to build rapport with people. You should share interesting and funny things. You should share your office culture with the world and share your new ideas with them and even ask them for new ideas.

There was one restaurant owner who used social media to show himself in the kitchen making meal and he would ask his friends and followers on social media for new menu ideas. Guess who packed his restaurant to try this new creation? Exactly!

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Rapport, is you build it, they will come.

This is a topic I love to write about because it gets right into the nuts and bolts of how to use social media. Please apply some of these ideas to your own business and put your own spin on them. Remember that social media marketing is more about building relationships than advertising your products. Your goal with social media is to build a large group of loyal fans who will take a serious interest in what your company does.

Think about fans of Apple computers and have they care just as much about the Apple brand and culture as they do about the products.

 

To your success.

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Comments
  1. kleebanks says:

    It’s funny to read this post tonight, because just last night I was telling my hubby that a certain local business really needs a social media manager! Their entire Facebook business page is woefully inadequate and not up to date, which is sad considering the wonderful work they do with animals.

    Yes, making a plan and implementing the plan are essential steps to take for more timely success at reaching your target market!

    Liked by 1 person

    • Dream Team One Marketing says:

      Yes! it is funny how things fail into place. Just bringing the thought out can lead you the exact info. Thank you for visiting and sharing your comment.

      Like

  2. Hi Amaka Adindu, Yes socila media is a place where lakhs of people available and everyone shares their thought we get good visitors through social media…thanks for sharing

    Like

  3. Beth Hewitt says:

    Hi Amaka,

    It’s interesting that people still approach social media in the wrong way. Once you learn the skills an build meaningful relationships with customers the rest will follow.

    Thanks

    Beth 🙂

    Like

  4. DeeDee Lynn says:

    Hello Amaka. I agree with you wholeheartedly. It is so annoying to go to someone’s Facebook page or sign up for a newsletter only to get sold, sold, sold. I hate it! It gets to the point that I feel that people are only interested in me for what they can get out of my pocket. Thank you for pointing out the right way to do social media marketing.

    Like

    • Dream Team One Marketing says:

      Thank you. I feel the same way too. I hate when that happens. The truth is their intention is obvious. Have a great New Year

      Like

  5. drerica says:

    Yes, rapport building is the key. You need to engage with people, share something fun, funny, interesting, thought provoking, without immediately enrolling them in your business or event. They have to get to know you over a period of time and if they are interested in what you are offering, they will know where to find you.
    Warmly,
    Dr. Erica

    Like

    • Dream Team One Marketing says:

      Thank you. I agree with you. Some people think it is a long process. Honestly it is the best way. People buy from who they know like and trust. Have a great New Year.

      Like

  6. atmadvaar says:

    Hi Amaka:
    Happy New Year.
    I am very new to blogging
    The tips you have shared
    On Social Media Marketing
    Are sure to help me IMMENSELY.
    Great post.
    Thanks for sharing.
    Best wishes and regards.
    Ved

    Like

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