Archive for the ‘Social Media Marketing’ Category

Back in the day, using Google was the highlight of those that were surfing on the web. The ability to search the entire Internet from one central location was something that people simply had to do. Today, search engines are used to find information just as they were before, but the novelty of using them is actually gone. Social networks have replaced search engines as the one place to go every single day. Instead of looking up information on topics of interest, it is much more enjoyable and fun to interact with people all over the world, especially friends and family.

The reason that social networks are here to stay is because they keep everybody in contact with one another. But social networks are also a fantastic place to do online marketing. There are several reasons why social media marketing is very necessary when it comes to earning a living on the web. Let’s look at a few of these reasons, and provide you with tips and ideas that you can implement starting today.

When you join a social network, the reason that you do so is to put yourself in contact with people that you may not have seen for years.

There is a mass socializing event that is occurring all over the world as people realize the Internet allows them to interconnect with one another again through social networks. However, social networks are also a fantastic place to do online marketing. The main reason that this is true is because there are so many people that you can contact, of a wide range of different interests, it is literally impossible to not make sales if your marketing is done in the right way.

For instance, if you use the Facebook advertising system, you can actually have people comment on posts that you have made, or even visit many sites by placing advertisements on Facebook for everyone to see. The difficulty with this type of marketing is that the primary focus is always about interacting with other people.

The secondary focus, however, is discussing trends of the day or interesting topics that people are discussing right now.

In most cases, with the thousands of affiliate programs that are available all over the web, you should be able to join several groups that are related to certain affiliate programs and start to make some money from these individuals. Remember, you don’t want to sell them. You simply want to refer to them to websites that are related to what they are discussing, which may sometimes be an affiliate link to a product or service.

Therefore, if you make regular posts on your Facebook account, or any other social network, and occasionally drop an affiliate link into the mix, you will be able to generate a passive income. And, as you continue to share pertinent information with people that are like-minded, and at the same time enjoy your interactions with these groups, you will be doing social media marketing.

To your success!

If you run a small or medium sized business you will know that getting the word out about your products and services is one of the most important contributors to your business success. However you will also know that marketing can be expensive. Advertising, even in a local paper can put quite a dent in the budget and you can never be sure if you’re reaching your target market.

So if above the line advertising is simply too expensive how do you get the word out about that special product or a new launch that you are absolutely sure will bring in a strong revenue stream?

 

The answer may lie with social media marketing.

Social media marketing takes advantage of the power of the social media to spread the word about company’s, as well as their products and brands through sharing the content that they place on the social media. The social media is also ideal for low cost advertising because of the fact that much of the marketing activity can be handled in house.

This means that extra costs can be avoided and a pricey advertising agency is not required. However developing the best marketing content can still be a considerable challenge.

Great content means that the brand message will be spread far and wide, bad content, or content that is simply stacked to the gills with meaningless keywords will do damage to the brand.

 

So how can you ensure that your social media marketing campaign has what it takes to ensure that the word is spread quickly and effectively?

Can you take action to motivate sharing of your messages so that your new product or service reaches the right target market?

There are some quick and easy avenues to making sure that the content is engaging and will grab attention. The first of these is to make sure that your campaign on the social media has the right mix of media. Experts recommend that a great mix should consist of video, images and copy, all posted at different times. Be sure that you are not over posting as the oversupply of messages can leave your audience confused, Rather choose the best that you have and highlight that on your social media pages. Be sure to include a call to action, such as a great discount for loyal customers or even first time buyers.

Another very effective tactic is to run a competition on the social media. Ask your customers to submit a video or or an endorsement of your new product. you will be pleasantly surprised at how valuable visitors to your social media site will find the opinion of real people who are using the product in real world situations.

When in doubt reach out to social media experts, especially those who can advise you on how to create exceptional content that adds value to the Internet experience o the visitors to your sites. It’ll cost far less than retaining the services of an ad agencies and the returns are potentially enormous.

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Today, many more businesses and individuals are taking the advantage of participating with social networks in an effort to promote the products and services they offer. For the rest of us, we need to learn the specific tools and effective ways to promote our own business using the same tools. In the following step-by-step guide, I can show you effective tips that can assist you in marketing your business using social network sites like Google Plus, Twitter, Facebook, LinkedIn and others.

Developing a Marketing Strategy for Social Networks

The first step in using social media marketing effectively is to open up a business account on social networking sites including Facebook, Twitter, Google Plus, LinkedIn and others. In addition, open a blogging site on WordPress and/or Blogger to begin adding valuable content online.

Once all of the sites are opened, take the time necessary to create a clever short biography that can be placed in your profile. Be sure to include any of your experience, or the company’s experience along with all of the services or products that are being marketed by the business. In addition, make sure that a link is placed in your bio that links back to your company website, as a part of your signature.

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The next step is to ensure that you make as many friends and contacts online that you have determined have a specific interest in the services and products your company is offering.

Use the online forms and two-way conversation capabilities of all social media marketing tools to broadcast updated information on the goods and services you provide. You can use Twitter and Facebook to display links that directly connect your targeted audience with free information on the products and services you are offering. In addition, you can send specific details about one-time special discounts, or any other content that is newsworthy and directly related to the products, services or niche market and the goods you supply.

Sharing Advice

It is important to remember that the Internet is used as a two-way communication device. This means that individuals that use social media networking sites are expecting to share advice, find answers to the questions they have, or supply leads. To be effective, you need to stay in direct communication with everyone, by offering prompt responses to any questions that are posed to you or your company.

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Consider developing creative videos or updating valuable content that serves as helpful advice to everyone in your community online. The online video can be for a specific service or product you offer, or how it works. It is not necessary to reveal any secrets, but provide enough information to let potential clients or customers know that you have the experience, or that the products you sell are exactly what they are looking for.

The social media marketing tools available for businesses are nearly endless. There are a huge number of communities in niche markets that the business and you can participate in that are directly related to the services and products your company offers to the public.

Social Media Marketing

To your success!

What stops you from becoming a giant in your industry using social media marketing? The answer is fear. Think about all the places that you could use to increase your business if you just put aside your fears and tried. Here are a few of our favorites:

• YouTube

• Facebook

• Google+

• LinkedIn

• Twitter

• Instagram

• Pinterest

What type of content produces the biggest results on most of these social media sites? Video beats any other type of content. This is where the fear factor hits for most people. They cannot imagine sitting in front of a camera and talking for five to thirty minutes to share a story. The idea of doing a video makes their hands sweat and their heart pound. You need to get over it. If you want to become a big success, using social media marketing you must use video. Let us talk about some ways for you to overcome your fear and hesitation.

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The first suggestion is just start. Turn on your webcam and start recording some horrible videos.

Do it as simple video blog and upload them to YouTube. You can even joke in your videos about how terrible you look today and how your message is rambling. The important thing is to do it. One of the top leaders in the network-marketing world recently issued a challenge to his entire organization to create videos for 90 days straight. Imagine how much improvement you would make in 90 days of doing a video blog on YouTube.

A video blog allows you to relax and just talk about anything. You do not have to stay focused on your business. You can share about a video you watched, the book you are reading, or something that happened in your life. This is your playground to improve your skills and at the same time to start creating a bigger presence in social media. We recommend sharing your videos on Facebook, Twitter, and other social media sites to increase your viewers.

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Along with doing a video blog, you should start doing a tutorial or sales video several times each week. Create content people will enjoy watching.

These videos can be done using screen recording software like Camtasia. We recommend using your own voice to narrate your videos since it adds a personal touch and helps expand your authority and impact in your market.

Yes, we claimed we were going to help you overcome your fear. The only way you are going to overcome your fear is to start making the videos, sharing them, and enjoy the embarrassment. You are going to make some bad videos the first few weeks. How do we know that? We made terrible videos for weeks. We felt the sweat. Our voice shook as we talked. Our hands trembled as we tried to focus on what we wanted to say. After we recorded videos for 21 days, things started to change. We started feeling relaxed. Our confidence grew. The only way you will overcome your fear of video in your social media marketing is to dive head first into recording videos. It may be uncomfortable for a few weeks. Once your confidence grows, your marketing impact will skyrocket.

To your success!

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Social Media Engagement

When I first got into social media marketing, I admit that I really had no idea what I was doing. I had never used sites like Facebook, Twitter, or Google+ before. Now, I’m no Luddite, but I just never had a reason to use these sites. I don’t need to know what everyone is doing at all hours of the day, and they don’t need to know it about me. However, I found I was in desperate need of social media marketing etiquette when I began publishing my novels and had no idea how to market them outside of ads and blog spots. (Which I also had to educate myself on.)

Social Media

Everyone told me to get into social media. Now, once I made all these accounts, I had no idea what to do. I barely knew what a tweet was. Sure I dabbled a bit, and eventually got the hang of hashtags, but I was at my wits end making it work for me as a marketing tool. I ended up buying a book on ebook marketing that basically told me to shout into the ether.

I’m not proud of this, but I turned into a spammer without realizing it. I scheduled tweets for every hour on the hour. I packed my tweets with terrible hashtags. Not only that, but I would friend people for the sole purpose of having them friend me back. Sure, I had about 10,000 friends by the end of the first month, but they weren’t “friends.” Or followers, I guess. Either way, they had no interest in my tweets. Or my status updates. Or my whatevers. In fact, they got sick of them pretty quickly. Instead of boosting my sales or seeing my tweets retweeted until the end of time, I steadily began to lose followers. In some cases, users completely blocked me from communicating with them.

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What had happened? My friend soon told me she was this close to defriending me because she couldn’t take it anymore. She said, “If I didn’t know you so well, I would be inspired to never buy a book from you. Because if this is the way you do business, then I can only imagine the quality of your writing.” That took me aback and made me rethink a few things. If even my own friends didn’t want to be friends with me online because I was so annoying, then what was I telling total strangers? I was mortified. I promptly stopped for a while and reassessed what I was doing.

Social Media Engagement

Social Media Engagement

I studied popular authors. I noticed that they rarely promoted their own works, and instead engaged their followers in conversation. By George, they were people! You may laugh, but this was an interesting concept to me. I tried it out. Soon I had real friends on social media, and they actually bought my books. Then we would talk about my books.

I cringe when I think about how I started of marketing online. But now that I know what I know, I want to make sure that other authors don’t make the same mistakes I did.

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Here is what happens with most businesses, they hear about how social media is a great place to find customers so they create a twitter and Facebook account.

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They tweet a few, “hey we have X for sell, come get it” type of posts. After months of doing this they lament on how social media marketing doesn’t work and how it is a waste of time.

If this is how you use social media, don’t feel bad, most business mistakenly use social media in this way. They have people who don’t understand social media running their accounts and those people can’t really be blamed either. Marketing is a skill that has to be developed.

If that is the wrong way to do social media marketing, then what is the right way to do it? Thank you for asking! To understand the right way to do social media marketing, you have to change your reason for doing social media marketing.

The average business owner is only doing social media marketing because they were told that they should do it and they heard about people finding new customers from social media. Those are all good reasons to use social media but if that is all you understand about social media, then you will fail to attract new customers.

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So, I mentioned that you have to change how you think about social media and now I will tell you why. Social media marketing should not initially be used to try and make money.

 

Everyone likes to buys but no one likes to be sold to. People get on social media to have a good time and to joke around.

Today’s consumer knows how to locate your business or one like it, what they need are reason to do business with you. They also want to know more about your business on a somewhat persona level. Social media marketing should be used to build rapport with people. You should share interesting and funny things. You should share your office culture with the world and share your new ideas with them and even ask them for new ideas.

There was one restaurant owner who used social media to show himself in the kitchen making meal and he would ask his friends and followers on social media for new menu ideas. Guess who packed his restaurant to try this new creation? Exactly!

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Rapport, is you build it, they will come.

This is a topic I love to write about because it gets right into the nuts and bolts of how to use social media. Please apply some of these ideas to your own business and put your own spin on them. Remember that social media marketing is more about building relationships than advertising your products. Your goal with social media is to build a large group of loyal fans who will take a serious interest in what your company does.

Think about fans of Apple computers and have they care just as much about the Apple brand and culture as they do about the products.

 

To your success.

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Facebook is by far the most popular social media site out there.

A movie has even been made about the founder. That is why it is a perfect place for you to market your business and interact with your customers. However, it can be a challenge to interest people when your page first goes live. That’s why you need to read this article: if you want to be ready to take advantage of the opportunities that Facebook offers, you need to have the right information. Keep reading to get more people to go to your page, and ultimately your site.

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Show people your personality. You should not forget that you are a professional, but don’t go the extreme route and forget that you have a personality.

It’s your personality that is going to set you apart from everyone else, so make sure you capitalize on what makes you fantastic. Post cute stories once in a great while, and use some non-offensive humor every now and then.

Post a lot of pictures. Pictures are quickly becoming the most popular thing that is shared. If you can come up with great pictures that have relevant captions that you create, give them a try. You’ll find that pictures have a much higher share rate than regular text, and that people tend to like pictures a lot more too. Think of keeping your site address in the pictures if at all possible. That way, people will be able to head off to your site and hopefully make a purchase.

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Remember that people can share your information. Every time one of your fans shares something with their networks, you get a lot of free publicity.

If that doesn’t remind you to be relevant and interesting, I don’t know what does. The possibility of hundreds of new customers in just a few minutes is something that simply shouldn’t be passed up by people who want to make a few dollars of profits.

Share discounts and coupons in order to make your fans know that you are happy they are there. In fact, you should always be pointing out how happy you are that your fans follow you. The best way to do this is to provide them with excellent information and relevant content that enriches their lives.

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Engage with your customers. If they ask you questions, reply. Ask them questions and get to know them.

If you can do that, you are going to be way ahead of the game. It’s very important to know about your audience, and when you can do it in a low key way like Facebook, all the better.

Make sure that you don’t respond to negative words. If you ever come across a “hater”, just ignore them.

Facebook is a great way to build relationships with your customers, if you do it right. That’s why you need to use these tips and give them a try. You might be able to get the business you’ve been waiting for.

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Making a living with your business, or with websites that you have created, can be an uphill battle for some people.

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The key to succeeding with any business is driving targeted traffic to what you have to offer. If you send the wrong visitors to your website or brick-and-mortar business, you can have the best offer in the world, and no one is going to buy it. However, if you had a way to only send targeted traffic to your business, individuals that would be very interested in what you have to sell, you could actually improve your bottom line quickly and dramatically as a result of this targeted traffic. One of the best solutions for getting targeted visitors is to use social media marketing. Although it is typically reserved for people that like to talk with one another, it is also a viable solution when it comes to making money, selling more products, and building a list for your business.

Here are a few tips that you need to use to improve your sales using social media marketing.

One thing that many people tend to forget when considering social media is that people are not just interested in talking with each other. Just like forums, people join certain social media groups to interact with people that are just like them. Perhaps they have the same type of hobby, or similar interests. This motivates people to join online groups and forums, and the same is true for social networks. With Facebook having so many people, you’re bound to find individuals that would be interested in what you have to sell. The problem is motivating them to actually buy what you have to offer.

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The best way to go about using social media marketing is to do so in a manner that does not cause people to run.

For instance, if they see an advertisement, or a link pointing to one of your product or money sites, the last thing they are going to do is visit the site and purchase what you have for sale. You need to be subtle with your marketing, which usually means joining groups on social networks that are related to your product, or actually starting your own page on a social network and inviting people to join you.

If you really want to make this work, you really can’t sell people. What you want to do is build their confidence in you as the go to person for this particular niche. Provide lots of free information for them, and links to interesting sites that are all about the same type of niche that is related to the things you sell.

This will cause people to think of you as a provider of information, not someone trying to sell them a product and make money. By doing this, you can actually sell more products than you would imagine simply because they trust you and look forward to everything that you have to post.

By using these tips on social media marketing, you should be able to start making sales shortly. It depends upon how much effort you put into working with social networks and the groups within them. Inevitably, you will gain the trust, and you will be able to sell to them on a regular basis.

To your success!

Social Media Marketing

Facebook is by far the most popular social media site out there. A movie has even been made about the founder. That is why it is a perfect place for you to market your business and interact with your customers. However, it can be a challenge to interest people when your page first goes live. That’s why you need to read this article: if you want to be ready to take advantage of the opportunities that Facebook offers, you need to have the right information. Keep reading to get more people to go to your page, and ultimately your site.

Office view and screen2

Show people your personality. You should not forget that you are a professional, but don’t go the extreme route and forget that you have a personality.

It’s your personality that is going to set you apart from everyone else, so make sure you capitalize on what makes you fantastic. Post cute stories once in a great while, and use some non-offensive humor every now and then.

Post a lot of pictures. Pictures are quickly becoming the most popular thing that is shared. If you can come up with great pictures that have relevant captions that you create, give them a try. You’ll find that pictures have a much higher share rate than regular text, and that people tend to like pictures a lot more too. Think of keeping your site address in the pictures if at all possible. That way, people will be able to head off to your site and hopefully make a purchase.

Social media

Remember that people can share your information. Every time one of your fans shares something with their networks, you get a lot of free publicity.

If that doesn’t remind you to be relevant and interesting, I don’t know what does. The possibility of hundreds of new customers in just a few minutes is something that simply shouldn’t be passed up by people who want to make a few dollars of profits.

Share discounts and coupons in order to make your fans know that you are happy they are there. In fact, you should always be pointing out how happy you are that your fans follow you. The best way to do this is to provide them with excellent information and relevant content that enriches their lives.

Office view and screen

Engage with your customers. If they ask you questions, reply. Ask them questions and get to know them.

 

If you can do that, you are going to be way ahead of the game. It’s very important to know about your audience, and when you can do it in a low key way like Facebook, all the better.

Make sure that you don’t respond to negative words. If you ever come across a “hater”, just ignore them.

Facebook is a great way to build relationships with your customers, if you do it right. That’s why you need to use these tips and give them a try. You might be able to get the business you’ve been waiting for.

At your service

At your service

Business owners have discovered social media to be an effective way in spreading the word about their business. The very nature of social media fosters easy sharing of information by anyone with his social network. As a business owner, you have a great opportunity to interact directly with your customers and encourage them to spread the word about your products.

People see social media as a way to interact with a real person.

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When you establish a presence, avoid a lot of corporate speak. Present yourself as a real person, like someone talking to a friend. Use natural language in the first and second person. Your customers will be more drawn to the less corporate style.

When your customers make a comment or a post, be sure to read it and thank them for taking the time to post. It does not matter if their opinions differ from yours. If someone posts a dissatisfaction about your product, acknowledge your regret, and offer to contact him personally by email to resolve any problems that he had with the product. This is how you earn the trust and respect of your customers. When they see that you are taking personal responsibility for their satisfaction, they will tell others about your excellent customer service and your reputation will improve.

Be patient when you are building up your presence.

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It will take time for people to get to know you and spread the word about your brand. Just keep up with the interaction and be proactive in starting a conversation online.

People like getting incentives. Every now and then, create a promotion or a contest and announce it in social media. Make the prize worthwhile. Gift certificates always attract attention. This is one way to motivate people to share the news with their network.

Look for other opportunities for you to start a conversation. There are plenty of forums and online communities that are frequented by your target audience in which you can also participate. Peruse through the forum threads and see where you can share your expertise. When you make your first post, introduce yourself and be open about what you represent.

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Do not make your post sound like a sales pitch.

If you are offering advice, do it in a way that addresses the question without emphasizing on what you are selling. Just include a link to your website at the signature line. People will make the connection. If they like the advice you gave, they will go to your website to find out more.

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Be sure to maintain a tone of humbleness when you post in social media. Avoid a lot of hype. Customers will respect you and trust you more.

Be ready to change your strategy if the social media marketing scene changes. New platforms pop up all the time, so you have to be ready to jump on the bandwagon quickly to seize the opportunity. If you stay ahead of the game, you will reap benefits for your business.

To your success!

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