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Here is what happens with most businesses, they hear about how social media is a great place to find customers so they create a twitter and Facebook account.

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They tweet a few, “hey we have X for sell, come get it” type of posts. After months of doing this they lament on how social media marketing doesn’t work and how it is a waste of time.

If this is how you use social media, don’t feel bad, most business mistakenly use social media in this way. They have people who don’t understand social media running their accounts and those people can’t really be blamed either. Marketing is a skill that has to be developed.

If that is the wrong way to do social media marketing, then what is the right way to do it? Thank you for asking! To understand the right way to do social media marketing, you have to change your reason for doing social media marketing.

The average business owner is only doing social media marketing because they were told that they should do it and they heard about people finding new customers from social media. Those are all good reasons to use social media but if that is all you understand about social media, then you will fail to attract new customers.

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So, I mentioned that you have to change how you think about social media and now I will tell you why. Social media marketing should not initially be used to try and make money.

 

Everyone likes to buys but no one likes to be sold to. People get on social media to have a good time and to joke around.

Today’s consumer knows how to locate your business or one like it, what they need are reason to do business with you. They also want to know more about your business on a somewhat persona level. Social media marketing should be used to build rapport with people. You should share interesting and funny things. You should share your office culture with the world and share your new ideas with them and even ask them for new ideas.

There was one restaurant owner who used social media to show himself in the kitchen making meal and he would ask his friends and followers on social media for new menu ideas. Guess who packed his restaurant to try this new creation? Exactly!

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Rapport, is you build it, they will come.

This is a topic I love to write about because it gets right into the nuts and bolts of how to use social media. Please apply some of these ideas to your own business and put your own spin on them. Remember that social media marketing is more about building relationships than advertising your products. Your goal with social media is to build a large group of loyal fans who will take a serious interest in what your company does.

Think about fans of Apple computers and have they care just as much about the Apple brand and culture as they do about the products.

 

To your success.

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Facebook is by far the most popular social media site out there. A movie has even been made about the founder. That is why it is a perfect place for you to market your business and interact with your customers. However, it can be a challenge to interest people when your page first goes live. That’s why you need to read this article: if you want to be ready to take advantage of the opportunities that Facebook offers, you need to have the right information. Keep reading to get more people to go to your page, and ultimately your site.

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Show people your personality. You should not forget that you are a professional, but don’t go the extreme route and forget that you have a personality.

It’s your personality that is going to set you apart from everyone else, so make sure you capitalize on what makes you fantastic. Post cute stories once in a great while, and use some non-offensive humor every now and then.

Post a lot of pictures. Pictures are quickly becoming the most popular thing that is shared. If you can come up with great pictures that have relevant captions that you create, give them a try. You’ll find that pictures have a much higher share rate than regular text, and that people tend to like pictures a lot more too. Think of keeping your site address in the pictures if at all possible. That way, people will be able to head off to your site and hopefully make a purchase.

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Remember that people can share your information. Every time one of your fans shares something with their networks, you get a lot of free publicity.

If that doesn’t remind you to be relevant and interesting, I don’t know what does. The possibility of hundreds of new customers in just a few minutes is something that simply shouldn’t be passed up by people who want to make a few dollars of profits.

Share discounts and coupons in order to make your fans know that you are happy they are there. In fact, you should always be pointing out how happy you are that your fans follow you. The best way to do this is to provide them with excellent information and relevant content that enriches their lives.

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Engage with your customers. If they ask you questions, reply. Ask them questions and get to know them.

 

If you can do that, you are going to be way ahead of the game. It’s very important to know about your audience, and when you can do it in a low key way like Facebook, all the better.

Make sure that you don’t respond to negative words. If you ever come across a “hater”, just ignore them.

Facebook is a great way to build relationships with your customers, if you do it right. That’s why you need to use these tips and give them a try. You might be able to get the business you’ve been waiting for.

At your service

At your service

Business owners have discovered social media to be an effective way in spreading the word about their business. The very nature of social media fosters easy sharing of information by anyone with his social network. As a business owner, you have a great opportunity to interact directly with your customers and encourage them to spread the word about your products.

People see social media as a way to interact with a real person.

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When you establish a presence, avoid a lot of corporate speak. Present yourself as a real person, like someone talking to a friend. Use natural language in the first and second person. Your customers will be more drawn to the less corporate style.

When your customers make a comment or a post, be sure to read it and thank them for taking the time to post. It does not matter if their opinions differ from yours. If someone posts a dissatisfaction about your product, acknowledge your regret, and offer to contact him personally by email to resolve any problems that he had with the product. This is how you earn the trust and respect of your customers. When they see that you are taking personal responsibility for their satisfaction, they will tell others about your excellent customer service and your reputation will improve.

Be patient when you are building up your presence.

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It will take time for people to get to know you and spread the word about your brand. Just keep up with the interaction and be proactive in starting a conversation online.

People like getting incentives. Every now and then, create a promotion or a contest and announce it in social media. Make the prize worthwhile. Gift certificates always attract attention. This is one way to motivate people to share the news with their network.

Look for other opportunities for you to start a conversation. There are plenty of forums and online communities that are frequented by your target audience in which you can also participate. Peruse through the forum threads and see where you can share your expertise. When you make your first post, introduce yourself and be open about what you represent.

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Do not make your post sound like a sales pitch.

If you are offering advice, do it in a way that addresses the question without emphasizing on what you are selling. Just include a link to your website at the signature line. People will make the connection. If they like the advice you gave, they will go to your website to find out more.

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Be sure to maintain a tone of humbleness when you post in social media. Avoid a lot of hype. Customers will respect you and trust you more.

Be ready to change your strategy if the social media marketing scene changes. New platforms pop up all the time, so you have to be ready to jump on the bandwagon quickly to seize the opportunity. If you stay ahead of the game, you will reap benefits for your business.

To your success!

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Do you use social media to promote your brand? You should think about launching a social media marketing campaign to make your brand more accessible. If you need help with this new campaign, you should review the following article.

Learn more about your audience and their relation to social media. Some target groups are not likely to use social media at all while other audiences check social networks several times a day. You should launch a social media marketing campaign if you find that a significant portion of your customers use social media regularly.

Choose which social networks you will use for your campaign.

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Facebook and other popular networks are a good choice if you have a very diverse audience. There are many other social networks that might be popular in the niche you are targeting. Use surveys to learn more about your customers’ habits and find which social networks they use.

Let your audience know about your new campaign by placing links to your social media profiles on your website. You can easily integrate social media in your other campaigns by sharing links to your profile or adding some sharing buttons to your updates so readers can share this content on a social network. Your social media marketing campaign will be successful if all your customers are aware of it.

Your customers should see this campaign as valuable. You can build value for your social media marketing campaign by offering discounts to your subscribers. Share a weekly update that contains a coupon code or some exclusive information about a new product or a promotional offer. You could also give a small immediate discount to the customers who subscribe to your social media updates while ordering one of your products.

Share quality content with your audience.

Your subscribers will stay interested in your campaign and will share your content with their friends if you post interesting and entertaining updates. Try sharing some pictures and videos to grab the attention of your subscribers. Share three or four weekly updates at times when your subscribers are likely to be online. Count how many subscribers react to your updates so you can create more content similar to the updates that generate a reaction from your audience.

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Use social media to interact with your audience. You can learn a lot about your audience and put a human face on your brand thanks to social networks. You could for instance share some questions, polls or ask your subscribers to share an anecdote with you. Organize some contests and giveaways on social networks, for instance by asking your audience to tag you in a picture. You can also use social networks for customer service purposes by letting customers know they can send you questions and comments on this platform.

These different methods will help you develop a successful social media marketing campaign. You should apply these tips to launch your campaign and keep looking for ways to improve your strategies.

To your Success!

Using the Internet to develop an effective online account for your company is an effective, low-cost promotional tool that you can use to become more successful online.

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Only recently has social marketing become a crucial component to the advertising and marketing world. Unlike the traditional marketing tools of yesterday, where a company simply presents their messages, or pushes their products on consumers, social marketing is used to engage potential customers through two-way communication.

Any company that is new to the social media marketing world needs to understand the very basic principles of online promotions and advertising before ever developing a successful campaign using Twitter, Facebook, and blogging sites.

Becoming Engaged with Followers

Using any type of online medium is much different than traditional advertising, such as print ads. Before, television commercials, radio announcements, and even newspapers and magazine simply presented pertinent information about what the company was selling. However, social media marketing is more than just self-promotion.

It requires the necessary time to answer questions directly from potential and existing customers, and leave intriguing links and comments on their blogs, and allow them to leave them on your company’s sites.

Social media marketing tools offers your company the unique opportunity to gain insight on all potential and existing customers in a one-on-one basis by creating an effective dialogue with each one of them.

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Offering Value

The individuals that are likely following your company on Facebook and Twitter or have become a fan of your blogging site are there because you are offering a lot of value. Instead of simply promoting your company, you are providing valuable content and rewarding each one of your potential customers for their loyalty in following you across your social platforms. You do this in a variety of ways but most likely because you are offering specials and discount coupons that your online visitors are finding to be very useful.

Uploading Useful Content

Content is a crucial component to a successful social media marketing campaign.

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This includes writing articles, blogs, white papers, and updating the content to all of your social media sites. In addition, you are likely posting quality links that help all of your online visitors locate all a social media sites using search engines. This is accomplished because you use effective search engine optimization strategies that help Google, Bing, and other search engines find your site easily online.

The Benefits of the Negative

You recognize that promoting your business is all about finding out what is working or not. It is important to recognize that social marketing is free and accessible to everyone, around the world. At some point your company will likely have to deal with specific complaints about the products and services you provide, which are often mixed in with the praises of how well the products work.

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Avoid becoming angry, and consider the negative comments as a constructive tool to make your site better. Become engaged with the reader that is leaving a negative comment or feedback, and have an open exchange across your social platforms. This will inform the world that you take your job and services seriously, and are concerned when someone is not happy with the product.

To your success.

Whether your business is marketing a service or product, social media is an effective tool to help reach a worldwide audience of individuals all at the same time.

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For many companies, using social media is crucial. It allows a platform to maintain communication with customers and clients.

As companies begin to develop effective social media marketing strategies, they understand how it can be used effectively to improve service and add to the company brand.

Adding Significant Value

Instead of taking the approach to just promote the business using social media to connect with followers and friends, it is important to offer them valuable content that is meaningful to their lives. This is done by updated post on a daily or weekly basis. Anytime you or your company finds an interesting article or content from other site that might be significant or relevant to your loyal customer base, it is imperative to post a connected link on the site.

Part of the social media network is about engaging with customers by offering tips and encouraging discussion. If the company has a blog, it is important to update it with posts that are designed to assist the customer base. This can be affected tips on how to get the most out of the company services or products. By offering the customer base smart, valuable content, you will have the ability to position the company as an on-line expert. Over time this will create a substantial following.

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Customer Only Discounts

By rewarding followers and friends specifically with “customer only discounts” you can use social media marketing to entice more individuals to sign up or subscribe to the company social media site.

This might be a percentage off of an initial purchase once they become a “friend”, or simply send out an invitation to every follower that directs them to a special sale.

It is important to advertise company promotions on the site using social media marketing. This will help pass the word concerning the company promotions all across the blog sphere. This one effective tactic will add value to existing friends. It will also generate new followers for the company.

Increasing the Company Reach

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There is incredible power in using effective social media marketing tools that lie far beyond the reach of traditional promotions and advertising. Social media marketing can quickly gain an enormous audience in an informal setting. An effective tool in social media marketing is to begin a campaign designed specifically to gain more followers.

This effective tool can help increase the contact list. It can be achieved by using multiple social media networks across a variety of platforms.

The Social in Social Media

The social aspect of social media is that it works as an effective two-way street. It allows the company to disperse positive messages, while allowing the customer base to freely leave comments and feedback about the products and services the company provides. It is how the company responds to the public and their feedback and comments that will quickly create the ideal reputation as being helpful, responsive and quick.

 

 

To your success using Social Media

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“Drive into your future looking at the open road ahead
rather than into the rear-view mirror of your past”.
Jonathan Lockwood Huie

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Always make total effort

 

 “Believe in yourself, not only in swimming, but in life itself.
You always have to have fun. You have to have an open mind.If you’re not enjoying it, don’t do it. Life’s too short”.
Debbie Meyer

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