Posts Tagged ‘Article marketing’

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Today, many more businesses and individuals are taking the advantage of participating with social networks in an effort to promote the products and services they offer. For the rest of us, we need to learn the specific tools and effective ways to promote our own business using the same tools. In the following step-by-step guide, I can show you effective tips that can assist you in marketing your business using social network sites like Google Plus, Twitter, Facebook, LinkedIn and others.

Developing a Marketing Strategy for Social Networks

The first step in using social media marketing effectively is to open up a business account on social networking sites including Facebook, Twitter, Google Plus, LinkedIn and others. In addition, open a blogging site on WordPress and/or Blogger to begin adding valuable content online.

Once all of the sites are opened, take the time necessary to create a clever short biography that can be placed in your profile. Be sure to include any of your experience, or the company’s experience along with all of the services or products that are being marketed by the business. In addition, make sure that a link is placed in your bio that links back to your company website, as a part of your signature.

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The next step is to ensure that you make as many friends and contacts online that you have determined have a specific interest in the services and products your company is offering.

Use the online forms and two-way conversation capabilities of all social media marketing tools to broadcast updated information on the goods and services you provide. You can use Twitter and Facebook to display links that directly connect your targeted audience with free information on the products and services you are offering. In addition, you can send specific details about one-time special discounts, or any other content that is newsworthy and directly related to the products, services or niche market and the goods you supply.

Sharing Advice

It is important to remember that the Internet is used as a two-way communication device. This means that individuals that use social media networking sites are expecting to share advice, find answers to the questions they have, or supply leads. To be effective, you need to stay in direct communication with everyone, by offering prompt responses to any questions that are posed to you or your company.

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Consider developing creative videos or updating valuable content that serves as helpful advice to everyone in your community online. The online video can be for a specific service or product you offer, or how it works. It is not necessary to reveal any secrets, but provide enough information to let potential clients or customers know that you have the experience, or that the products you sell are exactly what they are looking for.

The social media marketing tools available for businesses are nearly endless. There are a huge number of communities in niche markets that the business and you can participate in that are directly related to the services and products your company offers to the public.

Social Media Marketing

To your success!

Social Media Engagement

When I first got into social media marketing, I admit that I really had no idea what I was doing. I had never used sites like Facebook, Twitter, or Google+ before. Now, I’m no Luddite, but I just never had a reason to use these sites. I don’t need to know what everyone is doing at all hours of the day, and they don’t need to know it about me. However, I found I was in desperate need of social media marketing etiquette when I began publishing my novels and had no idea how to market them outside of ads and blog spots. (Which I also had to educate myself on.)

Social Media

Everyone told me to get into social media. Now, once I made all these accounts, I had no idea what to do. I barely knew what a tweet was. Sure I dabbled a bit, and eventually got the hang of hashtags, but I was at my wits end making it work for me as a marketing tool. I ended up buying a book on ebook marketing that basically told me to shout into the ether.

I’m not proud of this, but I turned into a spammer without realizing it. I scheduled tweets for every hour on the hour. I packed my tweets with terrible hashtags. Not only that, but I would friend people for the sole purpose of having them friend me back. Sure, I had about 10,000 friends by the end of the first month, but they weren’t “friends.” Or followers, I guess. Either way, they had no interest in my tweets. Or my status updates. Or my whatevers. In fact, they got sick of them pretty quickly. Instead of boosting my sales or seeing my tweets retweeted until the end of time, I steadily began to lose followers. In some cases, users completely blocked me from communicating with them.

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What had happened? My friend soon told me she was this close to defriending me because she couldn’t take it anymore. She said, “If I didn’t know you so well, I would be inspired to never buy a book from you. Because if this is the way you do business, then I can only imagine the quality of your writing.” That took me aback and made me rethink a few things. If even my own friends didn’t want to be friends with me online because I was so annoying, then what was I telling total strangers? I was mortified. I promptly stopped for a while and reassessed what I was doing.

Social Media Engagement

Social Media Engagement

I studied popular authors. I noticed that they rarely promoted their own works, and instead engaged their followers in conversation. By George, they were people! You may laugh, but this was an interesting concept to me. I tried it out. Soon I had real friends on social media, and they actually bought my books. Then we would talk about my books.

I cringe when I think about how I started of marketing online. But now that I know what I know, I want to make sure that other authors don’t make the same mistakes I did.

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Here is what happens with most businesses, they hear about how social media is a great place to find customers so they create a twitter and Facebook account.

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They tweet a few, “hey we have X for sell, come get it” type of posts. After months of doing this they lament on how social media marketing doesn’t work and how it is a waste of time.

If this is how you use social media, don’t feel bad, most business mistakenly use social media in this way. They have people who don’t understand social media running their accounts and those people can’t really be blamed either. Marketing is a skill that has to be developed.

If that is the wrong way to do social media marketing, then what is the right way to do it? Thank you for asking! To understand the right way to do social media marketing, you have to change your reason for doing social media marketing.

The average business owner is only doing social media marketing because they were told that they should do it and they heard about people finding new customers from social media. Those are all good reasons to use social media but if that is all you understand about social media, then you will fail to attract new customers.

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So, I mentioned that you have to change how you think about social media and now I will tell you why. Social media marketing should not initially be used to try and make money.

 

Everyone likes to buys but no one likes to be sold to. People get on social media to have a good time and to joke around.

Today’s consumer knows how to locate your business or one like it, what they need are reason to do business with you. They also want to know more about your business on a somewhat persona level. Social media marketing should be used to build rapport with people. You should share interesting and funny things. You should share your office culture with the world and share your new ideas with them and even ask them for new ideas.

There was one restaurant owner who used social media to show himself in the kitchen making meal and he would ask his friends and followers on social media for new menu ideas. Guess who packed his restaurant to try this new creation? Exactly!

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Rapport, is you build it, they will come.

This is a topic I love to write about because it gets right into the nuts and bolts of how to use social media. Please apply some of these ideas to your own business and put your own spin on them. Remember that social media marketing is more about building relationships than advertising your products. Your goal with social media is to build a large group of loyal fans who will take a serious interest in what your company does.

Think about fans of Apple computers and have they care just as much about the Apple brand and culture as they do about the products.

 

To your success.

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Social Media marketing is the fastest growing platform for online marketing.

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Next to video, it is making waves and almost everybody is rushing to get involved. Whether you have already embraced it or not, you will do well to understand the opportunities and potential involved with a solid social media campaign.

Exposure

For the start-up business, whether online or offline, social media is an incredible chance to get valuable exposure for your business. Given how competitive and expensive other campaigns, such as paid advertising can be, a chance to get free exposure to potentially thousands of people is not one to easily dismiss.

A successful social media campaign during the early stages a a new business’s life can make the difference between success and failure.

One thing to be careful of is not going too far and “over exposing”. In other words, don’t spam so much that your product, service, or business is disregarded and not taken seriously. Getting it right is a delicate balance.

There is already a lot of *noise* on the social media scene, don’t add to it.

Interaction

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Another unique aspect of social media is the ability to interact on a person level with your customers. Everybody has a mobile and your app or social media accounts let you get right in their pocket. This should not be underestimated.

Too many businesses turn their mobile app or social media campaigns into miniature versions of their .com or offline campaigns. A mobile app (or social account) is a separate entity and should be treated as such.

There are many unique features, and different ways to organize your app that will encourage more interaction and personal engagement. This is key to social media.

Engagement

There is a massive amount of engagement within the social media world. Some of it is just token gestures though.

 

Many apps, websites, and social accounts have cottoned on to the idea that getting more social “shares” results in better rankings, increased popularity, and definitely more attractiveness.

Keeping up appearances is important and something that even the most established of brands cannot fail to embrace.

You’ve probably noticed now how almost everyone is asking for “likes”, “shares” and comments, sometimes even in exchange for prizes. While this may appear cheap to some, it is starting to appear that the ones who successfully employ these strategies do end up reaping more benefits later on.

Engagement is not just about chasing “likes” though. There is much more to it than that.

By keeping engaged with your audience, you can achieve many things:

1. Keep them updated of latest news and events in your business.

2. Let them understand your business more.

3. Understand them more (vitally important)

4. Keep them interested.

5. Increase your opportunities to turn them into customers.

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All of the above are the core principles of successful business, and are very much achievable within the social media world.

Final Thoughts

Social media marketing is growing rapidly and is not a fleeting fad. Over the next few years, while many new social platforms will rise and fall, the fact will remain that social media will dominate the online and offline worlds. If businesses do not embrace and engage with these worlds, they risk being left behind.

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To Your Success.

Whether your business is marketing a service or product, social media is an effective tool to help reach a worldwide audience of individuals all at the same time.

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For many companies, using social media is crucial. It allows a platform to maintain communication with customers and clients.

As companies begin to develop effective social media marketing strategies, they understand how it can be used effectively to improve service and add to the company brand.

Adding Significant Value

Instead of taking the approach to just promote the business using social media to connect with followers and friends, it is important to offer them valuable content that is meaningful to their lives. This is done by updated post on a daily or weekly basis. Anytime you or your company finds an interesting article or content from other site that might be significant or relevant to your loyal customer base, it is imperative to post a connected link on the site.

Part of the social media network is about engaging with customers by offering tips and encouraging discussion. If the company has a blog, it is important to update it with posts that are designed to assist the customer base. This can be affected tips on how to get the most out of the company services or products. By offering the customer base smart, valuable content, you will have the ability to position the company as an on-line expert. Over time this will create a substantial following.

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Customer Only Discounts

By rewarding followers and friends specifically with “customer only discounts” you can use social media marketing to entice more individuals to sign up or subscribe to the company social media site.

This might be a percentage off of an initial purchase once they become a “friend”, or simply send out an invitation to every follower that directs them to a special sale.

It is important to advertise company promotions on the site using social media marketing. This will help pass the word concerning the company promotions all across the blog sphere. This one effective tactic will add value to existing friends. It will also generate new followers for the company.

Increasing the Company Reach

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There is incredible power in using effective social media marketing tools that lie far beyond the reach of traditional promotions and advertising. Social media marketing can quickly gain an enormous audience in an informal setting. An effective tool in social media marketing is to begin a campaign designed specifically to gain more followers.

This effective tool can help increase the contact list. It can be achieved by using multiple social media networks across a variety of platforms.

The Social in Social Media

The social aspect of social media is that it works as an effective two-way street. It allows the company to disperse positive messages, while allowing the customer base to freely leave comments and feedback about the products and services the company provides. It is how the company responds to the public and their feedback and comments that will quickly create the ideal reputation as being helpful, responsive and quick.

 

 

To your success using Social Media

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Online Marketing
This is great timing! You likely have many questions on where and how to start, and this article will help you.

 

The following tips will help you expand your business and reach your web marketing goals.

Once you have established yourself, you should ask the program you’re affiliated with for more money. If generating sales and using sound marketing strategies are things you are known for, the program is sure to consider a raise and whatever red carpet you want to stay on board.

Only get profitable affiliates. Check thoroughly on the performance of all of your affiliates on a regular basis. You can remove the affiliates that are under performing and utilize that space to give a new, more profitable affiliate a chance.

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Many individuals who try their hand at affiliate promotion simply do too much. These people will take on too much. They have too many promotions, too many products, and are spread way to thin to be successful. There is always room for improvement, and instead of maximum results, think more along the lines of maximum effort. Once you find the approach that works for you, you can make a lot of money in web marketing.

If you require quick access to your revenues, you should consider an affiliate partner that offers a variety of payment options.

 

While some programs only pay out by mailing checks at fixed levels of earnings, more flexible ones can offer you direct deposit or online transaction methods like PayPal.

Earn more commissions by adding text marketing to your affiliate plan. Although it is still cutting-edge, many affiliate sellers are actively using text messaging campaigns to update their existing customers and publicize upcoming products or offers.

Try and stay with affiliate companies who are fair and offer generous compensation for your efforts. A good rule of thumb is to not do business with any company that gives you a profit of 20 percent or less. If your efforts are producing results, any reputable affiliate company is going to be willing to give you a higher commission in order to retain your business.

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In an ideal world, every affiliate website would be a breeze to use, but this is not always the case.

 

Many of them are frustrating or confusing to navigate. Determined site owners are not going to let a frustrating website hinder them from taking in revenue. This is very helpful because it encourages people to buy your product, and it builds trust.

You can improve your internet marketing success by setting cut off points for customers to make purchases at a special rate. Setting a deadline forces potential customers to make a decision whether to buy the product or not. It can be the motivation they need to go through with the purchase. This tactic is a time tested and proven way to boost sales.

Now, you are more prepared than ever to begin internet marketing. When you enter the internet marketing arena with an arsenal of advice, you are already on your way to success. The tips given here have given you some great advice you can use to start with affiliate marketing on your website today.

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SEO

SEO is the best strategy that you can employ to improve traffic to your site.

 

If you need to know more about this, you are reading the right article. SEO will help you gain visibility on the web.

Consider using a pay-per-click strategy as a good affiliate marketing tactic. This requires the least effort from webmasters, so it pays comparatively little, but those small profits can compound rapidly.

Mostly, your site is supposed to entertain visitors and keep them clicking about. You need potential customers to keep returning to your site, as well as staying on the site for more than a few seconds. So, strive to give your visitors what they are looking for and keep them coming back for more.

You need to put some thought into the anchor text you use for internal website links. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. Search engine bots will look for keywords in anchor text and boost your rankings when they see them.

Using product feeds can help draw traffic and business to your site.

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Product feeds list details such as images, descriptions and prices about the products and services you offer. Send them to shopping sites and search engines. Customers can use a feed reader to subscribe to them directly, too.

Find a certain niche and make yourself a guru. This is a profitable way to market your sites. Design your website around a certain niche, and apply search engine optimization to get visitors who belong to that niche. It is important to listen to what your customers want, not tell them what they want.

The best way to increase traffic is to place new relevant content on your website. Visitors do not stay long on a site if they are not gaining information, which means getting relevant content that will drive traffic.

If your website includes audio and video content, you should consider including detailed transcripts. By providing transcripts for any audio or videos, your content can be understood by search engines and included in search engine listings.

Proofread content moves products, but many webmasters forget this critical step. Make sure both your visitors and search engines can easily understand your site. If your site is filled with errors, then the search engines may not find you as appealing.

You want to have meta tags within the sentences that are at the top of your site.

 

This is because there are certain search engines that will make use of the text itself as the site description blurb shown in the search engine that Internet searchers see. Since you cannot control this, it is important to take it into account.

As this article has outlined, search engine optimization is an ideal way to bring traffic to your website. No matter how long your site has been active, the benefits brought by SEO efforts will be noticeable. These tips that you have learned can help you to get started.

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