Posts Tagged ‘Reading’

Social Media Engagement

When I first got into social media marketing, I admit that I really had no idea what I was doing. I had never used sites like Facebook, Twitter, or Google+ before. Now, I’m no Luddite, but I just never had a reason to use these sites. I don’t need to know what everyone is doing at all hours of the day, and they don’t need to know it about me. However, I found I was in desperate need of social media marketing etiquette when I began publishing my novels and had no idea how to market them outside of ads and blog spots. (Which I also had to educate myself on.)

Social Media

Everyone told me to get into social media. Now, once I made all these accounts, I had no idea what to do. I barely knew what a tweet was. Sure I dabbled a bit, and eventually got the hang of hashtags, but I was at my wits end making it work for me as a marketing tool. I ended up buying a book on ebook marketing that basically told me to shout into the ether.

I’m not proud of this, but I turned into a spammer without realizing it. I scheduled tweets for every hour on the hour. I packed my tweets with terrible hashtags. Not only that, but I would friend people for the sole purpose of having them friend me back. Sure, I had about 10,000 friends by the end of the first month, but they weren’t “friends.” Or followers, I guess. Either way, they had no interest in my tweets. Or my status updates. Or my whatevers. In fact, they got sick of them pretty quickly. Instead of boosting my sales or seeing my tweets retweeted until the end of time, I steadily began to lose followers. In some cases, users completely blocked me from communicating with them.

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What had happened? My friend soon told me she was this close to defriending me because she couldn’t take it anymore. She said, “If I didn’t know you so well, I would be inspired to never buy a book from you. Because if this is the way you do business, then I can only imagine the quality of your writing.” That took me aback and made me rethink a few things. If even my own friends didn’t want to be friends with me online because I was so annoying, then what was I telling total strangers? I was mortified. I promptly stopped for a while and reassessed what I was doing.

Social Media Engagement

Social Media Engagement

I studied popular authors. I noticed that they rarely promoted their own works, and instead engaged their followers in conversation. By George, they were people! You may laugh, but this was an interesting concept to me. I tried it out. Soon I had real friends on social media, and they actually bought my books. Then we would talk about my books.

I cringe when I think about how I started of marketing online. But now that I know what I know, I want to make sure that other authors don’t make the same mistakes I did.

AA consultant

Article promotion has become a fantastic way for any business, large or

small, to advertise their products and services. Customers will trust your

brand and consider you as an expert if you can provide them with useful

information. You will find the advice in the following article to be of great

help.

Write timeless material. You shouldn’t write articles on information that’s

only true in the present time.

You want to appeal to readers even if they are

reading articles that are years old. If you can produce content that keeps

readers interested long after you have published it, there is a greater

possibility that they will be interested in your fresh content as well.

A testimonial from a previous customer is one of the best ways to reassure

new customers about buying your product. Include a specific place on your

webpage that is dedicated to customer testimonials.

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If you send out an email, make sure you let your readers know that you

welcome feedback. Most consumers enjoy giving input to a business. You will

learn a lot about your audience and what they want to read about. They will

like this, and you will get some valuable insight into what they are looking

for.

Avoid the urge to rampantly submit the same article to all

of the indexes on the web.

There are many article indexes that can be used for article

submission. The temptation to post the same article in multiple indexes is

quite common, but it should be avoided. Doing so these days is just a waste

of time. The engines are all wise to that trick and no longer rank these

sorts of links heavily when determining ranking.

Short articles with 500 words or less that incorporate catchy introductions

tend to be the most effective. The attention spans of online readers are

generally quite short, so reel them in quickly with brief articles. Going

into depth later in the article is the best way to go about writing an

article. The intro will draw them in, and then detail and essential

information will want them to finish reading.

Titles can be more important than the article itself.

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When titles are poor or boring, readers are unlikely to continue perusing the piece. Ensure it

catches the reader’s eye and causes them to keep reading. Titles allow the

visitor to know what your article is about before clicking on the link.

Make your articles lead readers to a next step. Your articles should reveal

only some of the steps involved in a solution; to find out the remaining

steps, the reader will have to visit your website. Before you begin to write

your article, you should determine which specific step your readers should

take next. Apply this to your article in such a way that readers are led into

a sales funnel with promises of a solution.

Businesses can easily and successfully advertise themselves via article

advertising. Article marketing is easy. Just choose a topic and write an

article. Make sure your topic is relevant to your business’ products or

services. Share your quality articles and use them to draw traffic to your

site. By applying the tips in this piece, it is possible to market with

articles and attract customers.

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