If you run a small or medium sized business you will know that getting the word out about your products and services is one of the most important contributors to your business success. However you will also know that marketing can be expensive. Advertising, even in a local paper can put quite a dent in the budget and you can never be sure if you’re reaching your target market.
So if above the line advertising is simply too expensive how do you get the word out about that special product or a new launch that you are absolutely sure will bring in a strong revenue stream?
The answer may lie with social media marketing.
Social media marketing takes advantage of the power of the social media to spread the word about company’s, as well as their products and brands through sharing the content that they place on the social media. The social media is also ideal for low cost advertising because of the fact that much of the marketing activity can be handled in house.
This means that extra costs can be avoided and a pricey advertising agency is not required. However developing the best marketing content can still be a considerable challenge.
Great content means that the brand message will be spread far and wide, bad content, or content that is simply stacked to the gills with meaningless keywords will do damage to the brand.
So how can you ensure that your social media marketing campaign has what it takes to ensure that the word is spread quickly and effectively?
Can you take action to motivate sharing of your messages so that your new product or service reaches the right target market?
There are some quick and easy avenues to making sure that the content is engaging and will grab attention. The first of these is to make sure that your campaign on the social media has the right mix of media. Experts recommend that a great mix should consist of video, images and copy, all posted at different times. Be sure that you are not over posting as the oversupply of messages can leave your audience confused, Rather choose the best that you have and highlight that on your social media pages. Be sure to include a call to action, such as a great discount for loyal customers or even first time buyers.
Another very effective tactic is to run a competition on the social media. Ask your customers to submit a video or or an endorsement of your new product. you will be pleasantly surprised at how valuable visitors to your social media site will find the opinion of real people who are using the product in real world situations.
When in doubt reach out to social media experts, especially those who can advise you on how to create exceptional content that adds value to the Internet experience o the visitors to your sites. It’ll cost far less than retaining the services of an ad agencies and the returns are potentially enormous.